Bridgeline Software (BLSW.OB) is a developer of award-winning web applications and management software applications. The company teams with Microsoft-certified developers to provide end-to-end solutions that optimize business processes with the use of web-based technologies. Bridgeline provides expandable on-demand software products such as web analytics, relationship management, eSurvey, eNewsletter, eCommerce, and content management.

Bridgeline works within its four core values to stay in tune with their current and future clients. First, the company continues to build and enhance customer relationships by working to understand and meet their needs to become indispensable and reliable partners. Second, the company is focused on maintaining a positive and cooperative attitude while keeping their customers above personal interests and views. Third, the company continually looks to create innovative solutions for the team, and for their customers, by questioning traditional methods and welcoming new ideas. Fourth, the company looks towards improving everything that they do through self-evaluation

Award-winning Bridgeline Software announced this morning that it has been chosen by national educational product giant, Hooked on Phonics, to assist in the redesign of www.hookedonphonics.com, and www.shopgpn.com.

Bridgeline, which develops many SaaS (Software as a Service) web management products, was eager to accept the challenge of improving the performance of Hooked on Phonics’ online store. The company will implement its proprietary, cutting-edge, .NET-based eCommerce solution that will serve to streamline online marketing and sales through different means.

With the Bridgeline system, store owners can personalize the customer’s individual experience, adding further value to their products. The platform utilizes “refer-a-friend” - a marketing feature that effectively enhances word-of-mouth advertising on the web. In addition, the built-in customer service chat feature provides clients with immediate responses to their questions/concerns.

The software’s intuitive “dashboard” offers unprecedented monitoring capabilities, by collecting all sorts of data and integrating it into intelligence reports. Perhaps best