Muscle Flex Inc. today invited the public to tune into www.MuscleFlexInc.com for the American Music Awards Online Pre-Show Sunday, November 22, 2009 from 3:00 – 5:00 PM broadcast live from the Red Carpet at the Nokia Theatre with Muscle Flex CEO Danny Alex as the Official Fitness and Lifestyle Expert Commentator. Danny Alex will participate live on the American Music Awards online pre-show with Muscle Flex brands being referenced during his segments which will focus on fitness and lifestyle.

The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday, November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp (dick clark productions) associates Premiere Entertainment will provide production services on the multi-camera red carpet event and USTREAM will power the live stream to a series of dcp developed video widgets. This exclusive pre-show webcast, presented by Coca-Cola, will begin

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Prior to their national commercial launch, Muscle Flex Inc. announced that it has gone live with accepting orders for its Muscle Flex Beagle StepFit Pedometer, the BUDDY Tablet Caddy and “Danny Alex Commercial Blue” T-shirts on its newly designed website at www.MuscleFlexInc.com.

“We have already had a number of orders for our Muscle Flex products and we are excited that we have been receiving orders this early into their release,” stated Danny Alex, CEO and Founder of Muscle Flex. “We have a number of high profile promotions that are going to be done in conjunction with our national product commercial releases and seeing orders this early for the Beagle and the BUDDY is an exciting sign.”

Muscle Flex recently released the Muscle Flex(r) Beagle StepFit(tm) 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. The company is releasing the Beagle StepFit(tm) 2-minute direct response

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Muscle Flex Inc. announced this afternoon that it has launched its new corporate website at www.MuscleFlexInc.com. Muscle Flex is currently in the process of re-designing all of its online sites and properties to reflect a consolidated and focused marketing and image brand.

“We are re-designing all of our media heading into the national release of the Beagle StepFit Pedometer and the BUDDY Tablet Caddy so that it is consistent with its imagery and branding across all of our products, Muscle Flex and my role as the spokesperson,” stated Danny Alex, CEO and Founder of Muscle Flex. “It’s a huge task and we are working round the clock to continue the process. Every Muscle Flex media piece that the consumer has exposure to must exceed their expectations or at the very least, meet them. Investors can expect a lot of new media pieces

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PowerSafe Technology Corporation (PSFT.PK) subsidiary Amplification Technologies Inc. (www.amplificationtechnologies.com) (ATI), is offering higher performance thermoelectrically cooled discrete amplification single photon counting solid state photodetectors. These photodetectors are mounted on a two stage thermoelectric cooler inside a hermetically sealed TO8 package and can be operated down to a temperature of -30oC.

Northern Trust (Nasdaq: NTRS) has been named the Best Overall Hedge Fund Administrator by HFMWeek in the magazine’s inaugural U.S. Service Provider Awards. The awards recognize

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LOS ANGELES, CA — (Marketwire) — 10/28/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Moulton Logistics for its fulfillment, customer service call center, inventory & database management. Moulton Logistics (www.MoultonLogistics.com) is one of the largest fulfillment and inventory management providers in North America with over 40 years of Direct Response experience located in Van Nuys, California. Muscle Flex chose Moulton after developing a strong and dedicated relationship with them. Moulton is one of the few fulfillment companies that provide the entire solution when it comes to shipping, returns, inventory management and collecting the valuable data associated with any direct response campaign.

“Moulton Logistics is the premier fulfillment company that leads the nation in fitness and lifestyle products,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “They are an absolute perfect fit for Muscle Flex with all that

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LOS ANGELES, CA — (Marketwire) — 10/26/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Chief Media (www.ChiefMedia.com) as its national media buyer for the BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and the Beagle StepFit(TM) (www.BeagleStepFit.com) infomercials. Chief Media is a one of the nation’s top large scale television, print, radio and online media purchasers and is a leader as well as a pioneer in the direct response industry. Chief Media also provides a wealth of value added expertise that includes business development, research as well as data tracking, data assimilation and overall program analysis. Muscle Flex has developed a close relationship with the principals at Chief Media and is eager to utilize their years of expertise in the direct response business with the BUDDY and the Beagle as well as a number of other planned product releases

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LOS ANGELES, CA — (Marketwire) — 10/21/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has completed filming of the BUDDY Table Caddy(TM) (www.BuddyTabletCaddy.com) and The Beagle StepFit(TM) (www.BeagleStepFit.com) Pedometer infomercials and is preparing for the November 2009 launch. The filming for the Muscle Flex Beagle was completed on Monday October 19 and was filmed and produced by Showreel International Inc. (www.Showreel.com). The results far exceeded the expectations of Muscle Flex and Showreel as the concepts, filming and the final footage results were sensational.

Details of the Beagle StepFit and the BUDDY Tablet Caddy scripts and commercial concepts are being kept secret until their official viewing for the market and investors which is expected within the next two weeks ahead of the television airing on national cable and network broadcast in November 2009.

“We are extremely excited and fired up at

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LOS ANGELES, CA — (Marketwire) — 10/16/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Showreel International Inc. (www.Showreel.com) to produce the Muscle Flex Beagle StepFit(TM) Pedometer 2-minute commercial to be filmed on Monday, October 19, 2009 for the November 2009 product launch. Showreel is an innovative film and video production company known for thinking out of the box and delivering intelligent, engaging productions that resonate with their target audience. For 25 years Showreel has created and produced numerous visually stunning award-winning projects for organizations such as Sony, Alcoa, Revlon, Taser International, Herbal Essences, Johnson & Johnson and Gillette.

The Muscle Flex philosophy in developing its “As Seen on TV” direct response commercials is one of innovation and most importantly, brand integrity — to build unequivocal trust in consumers in the Muscle Flex name and all of its product brands.

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LOS ANGELES, CA — (Marketwire) — 10/14/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it is preparing for the November national launch of the The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). Muscle Flex will be launching both products simultaneously with each product being featured in their own 2-minute infomercial. The Muscle Flex strategy is to open up markets for each of its products through a multi-faceted marketing approach. This includes:

Airing and releasing The BUDDY and The Beagle in the same markets to intentionally increase the repetitive effects of the TV exposure. Cross pollinating and up-selling The BUDDY with the The Beagle, and vice versa, by offering the other through an up-sell to the consumer with an applied discount (20% – 25%) both through the online ecommerce engine and live operator sales. A dedicated one-page landing page for ...

LOS ANGELES, CA — (Marketwire) — 10/08/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it is developing a strong portfolio of “Water” related products to market using its direct response, online ecommerce and traditional retail methods. Muscle Flex(R) regards “Water” as potentially the most important ingredient in maintaining a healthy lifestyle and it is estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex’s, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better and healthier lifestyle. Muscle Flex is developing a several water related products and will be included as one of Muscle Flex’s main product categories.

Muscle Flex is currently finalizing an at-home water filtration product it expects to retail from between $19.95 – $29.95 that it intends to market via a 2 minute short

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