LOS ANGELES, CA — (Marketwire) — 10/28/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Moulton Logistics for its fulfillment, customer service call center, inventory & database management. Moulton Logistics (www.MoultonLogistics.com) is one of the largest fulfillment and inventory management providers in North America with over 40 years of Direct Response experience located in Van Nuys, California. Muscle Flex chose Moulton after developing a strong and dedicated relationship with them. Moulton is one of the few fulfillment companies that provide the entire solution when it comes to shipping, returns, inventory management and collecting the valuable data associated with any direct response campaign.

“Moulton Logistics is the premier fulfillment company that leads the nation in fitness and lifestyle products,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “They are an absolute perfect fit for Muscle Flex with all that

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Muscle Flex Inc. announced this morning that it has chosen Moulton Logistics for its fulfillment, customer service call center, inventory & database management. One of the largest fulfillment and inventory management providers in North America, Moulton Logistics has over 40 years of Direct Response experience. Moulton is recognized as one of the few fulfillment companies that provide the entire solution when it comes to shipping, returns, inventory management and collecting the valuable data associated with any direct response campaign.

“Moulton Logistics is the premier fulfillment company that leads the nation in fitness and lifestyle products,” stated Danny Alex, CEO and Founder of Muscle Flex Inc. “They are an absolute perfect fit for Muscle Flex with all that they provide for our growing list of direct response products. The BUDDY and The Beagle are the first of our products that Moulton will be

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LOS ANGELES, CA — (Marketwire) — 10/26/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Chief Media (www.ChiefMedia.com) as its national media buyer for the BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and the Beagle StepFit(TM) (www.BeagleStepFit.com) infomercials. Chief Media is a one of the nation’s top large scale television, print, radio and online media purchasers and is a leader as well as a pioneer in the direct response industry. Chief Media also provides a wealth of value added expertise that includes business development, research as well as data tracking, data assimilation and overall program analysis. Muscle Flex has developed a close relationship with the principals at Chief Media and is eager to utilize their years of expertise in the direct response business with the BUDDY and the Beagle as well as a number of other planned product releases

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Muscle Flex Inc. announced that it has chosen Chief Media as its national media buyer for the BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and the Beagle StepFit(TM) (www.BeagleStepFit.com) infomercials. As one of the nation’s top large scale television, print, radio and online media purchasers, Chief Media is a leader in the direct response industry. Chief Media provides a wealth of value added expertise that includes business development, research as well as data tracking, data assimilation and overall program analysis. Having developed a close relationship with the principals at Chief Media, Muscle Flex is eager to utilize their years of expertise in the direct response business with the BUDDY and the Beagle as well as a number of other planned product releases.

Muscle Flex is currently in the process of planning an initial 4-week test campaign with Chief Media starting in November for both the

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LOS ANGELES, CA — (Marketwire) — 10/21/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has completed filming of the BUDDY Table Caddy(TM) (www.BuddyTabletCaddy.com) and The Beagle StepFit(TM) (www.BeagleStepFit.com) Pedometer infomercials and is preparing for the November 2009 launch. The filming for the Muscle Flex Beagle was completed on Monday October 19 and was filmed and produced by Showreel International Inc. (www.Showreel.com). The results far exceeded the expectations of Muscle Flex and Showreel as the concepts, filming and the final footage results were sensational.

Details of the Beagle StepFit and the BUDDY Tablet Caddy scripts and commercial concepts are being kept secret until their official viewing for the market and investors which is expected within the next two weeks ahead of the television airing on national cable and network broadcast in November 2009.

“We are extremely excited and fired up at

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Muscle Flex Inc. announced this morning that it has completed filming of the BUDDY Table Caddy(TM) (www.BuddyTabletCaddy.com) and The Beagle StepFit(TM) (www.BeagleStepFit.com) Pedometer infomercials. Filmed and produced by Showreel International Inc., the filming for the Muscle Flex Beagle was completed on Monday October 19. According to the press release, the results far exceeded the expectations of Muscle Flex and Showreel as the concepts, filming and the final footage results were astounding.

As of right now, the details of the Beagle StepFit and the BUDDY Tablet Caddy scripts and commercial concepts are hush-hush until their official viewing for the market and investors, which is expected within the next two weeks ahead of the television airing on national cable and network broadcast.

“We are extremely excited and fired up at Muscle Flex,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “The filming and

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LOS ANGELES, CA — (Marketwire) — 10/16/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Showreel International Inc. (www.Showreel.com) to produce the Muscle Flex Beagle StepFit(TM) Pedometer 2-minute commercial to be filmed on Monday, October 19, 2009 for the November 2009 product launch. Showreel is an innovative film and video production company known for thinking out of the box and delivering intelligent, engaging productions that resonate with their target audience. For 25 years Showreel has created and produced numerous visually stunning award-winning projects for organizations such as Sony, Alcoa, Revlon, Taser International, Herbal Essences, Johnson & Johnson and Gillette.

The Muscle Flex philosophy in developing its “As Seen on TV” direct response commercials is one of innovation and most importantly, brand integrity — to build unequivocal trust in consumers in the Muscle Flex name and all of its product brands.

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Muscle Flex Inc. is currently preparing for the November national launch of The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). Both products will be launched simultaneously with each product being featured in their own 2-minute infomercial.

Muscle Flex aims to open up markets for each of its products through a multi-faceted marketing approach. This strategic plan includes:

Airing and releasing The BUDDY and The Beagle in the same markets to intentionally increase the repetitive effects of the TV exposure. Cross pollinating and up-selling The BUDDY with the The Beagle, and vice versa, by offering the other through an up-sell to the consumer with an applied discount (20% – 25%) both through the online ecommerce engine and live operator sales. A dedicated one-page landing page for each product. Reinforce each local market with print media; primarily newspaper and direct

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LOS ANGELES, CA — (Marketwire) — 10/14/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it is preparing for the November national launch of the The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). Muscle Flex will be launching both products simultaneously with each product being featured in their own 2-minute infomercial. The Muscle Flex strategy is to open up markets for each of its products through a multi-faceted marketing approach. This includes:

Airing and releasing The BUDDY and The Beagle in the same markets to intentionally increase the repetitive effects of the TV exposure. Cross pollinating and up-selling The BUDDY with the The Beagle, and vice versa, by offering the other through an up-sell to the consumer with an applied discount (20% – 25%) both through the online ecommerce engine and live operator sales. A dedicated one-page landing page for ...

LOS ANGELES, CA — (Marketwire) — 10/06/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it will participate in the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY(R) Awards where it will showcase its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event. This official gift lounge is produced by industry leader Distinctive Assets and is an invite-only showcase of some of the hottest products hand-picked by one of Hollywood’s most influential trendsetters, Lash Fary, founder of Distinctive Assets. Billed as one of the most watched television music events globally, the Latin GRAMMY Awards attracts many of the largest and most influential media

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