ValueClick Inc. (VCLK) is set to announce its third quarter results on Oct 27. We expect the company to report in-line third quarter results, if not higher than the guidance, due to the continued deterioration in the lead generation business.   Headquartered in Westlake Village, California, ValueClick is a diversified provider of Internet advertising solutions and online marketing services for online advertisers and website publishers.   ValueClick directly competes only with Marchex (MCHX) for placing web advertisements on affiliate networks. However, large Web portals such as Google (GOOG), Yahoo! (YHOO) and MSN continue to increase competition for ValueClick’s display ad business. Over the long-term, we are very positive on online advertising growth; however, current economic conditions are creating significant headwinds for ValueClick and others in the industry. We have a neutral rating on ValueClick.   Revenue Outlook   For the third quarter, the company expects ...

Headquartered in Westlake Village, California, ValueClick Inc. (VCLK) is a diversified provider of Internet advertising solutions and online marketing services for online advertisers and website publishers.

ValueClick is one of the largest online display advertising network operators in the industry. We believe the rebound in the company’s Comparison Shopping and Search segment and positive display ad trends in the U.S. will drive growth in the near-term.   The company’s second quarter earnings were above expectations, demonstrating its focus on driving bottom-line growth. However revenue was down year over year in the most recent quarter, impacted negatively by weakness in the lead generation business, which pulled down the Media segment’s revenue significantly. The lead generation business continues to deteriorate and has been taken into account in the subdued outlook for the third quarter.   ValueClick directly competes only with Marchex (MCHX) for placing web advertisements on affiliate networks. Moreover large

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