Home Shopping Latino, Inc. has come a long way from CEO Frank Celecia’s original idea two and a half years ago to launch a television shopping channel for the U.S. Hispanic market. In spite of previous ill-fated attempts by others, Celecia felt that the time was now right with a bigger and more prosperous Latino market. HSL sees itself as eventually filling a niche for some 10-13 million U.S. Hispanic homes, a market which is expected to continue to grow to $1 trillion by 2011.

HSL is headquartered in Carson City, Nevada, but its on-air television and website production operations are located in Miami, Florida. The Miami area is a center for Latin television and film production. The company will launch its QVC-style network under the name “Viva Telecompras”, selling gemstones, jewelry, vitamins, and beauty care products, all provided by

Home Shopping Latino Inc., doing business as Viva TeleCompras, is an all-Spanish language television and online shopping channel. The company is expecting to tap into the rapidly-growing spending power of the growing US Hispanic population with the only network of its kind in the United States.

The Hispanic population is the fastest growing demographic – 9.3 million households with a population of over 35 million – in the United States. Estimates are that by the middle of the century, 1 in every 4 Americans will be of Hispanic origin. By the year 2015, 12 out of every 100 purchases made in the US will be made by Spanish-speaking households. Recognizing this trend, the company expects to reach more than 85% of the Hispanic population in the United States.

The company announced back on September 23, 2009, that they and Shopping En Espanol Inc.,

Home Shopping Latino Inc., focused on airing the only network of its kind to service the exploding Latino market in the USA with the on air name Viva TeleCompras, today announced an agreement with ROCCX and Executive Producer Rosario Marino for the production of five one hour segments to be aired on Viva’s Network.

According to recent statistics, the total Latino population in the United States is at 42.7 million, making them the largest minority group in the United States. The loyalty and size of the Latino market is readily apparent in the fact that Univision is now the 5th largest television network in the United States behind ABC, NBC, CBS and FOX. Latino spending power has reached $700 billion and is expected to top $1 billion by 2010.

A Miami-based dynamic group of perfectly bilingual skilled professionals with expertise in the areas

Home Shopping Latino Inc., doing business as Viva Telecompras, is an all Spanish language TV channel and online shopping website. The company will broadcast from Miami, Florida and expand its market via airtime and website broadcasts. The network will sell products provided by third-party wholesalers such as beauty care, vitamins, and in particular gemstones and jewelry.

Initially, the company is most interested in marketing high-quality, high-margin gemstones from the nation of Madagascar and has already developed a relationship to do so with MadAmerican Exports. Viva Telecompras will later subtract with jewelry manufacturers in Florida to make jewelry using these fine gemstones.

Home Shopping Latino is attempting to fill a very profitable niche in the home shopping industry with its Hispanic shopping channel. The Hispanic population is the fastest growing demographic – 9.3 million households with a population of over 35 million