Today after the bell, Performance Health Techonlogies announced that CEO Robert D. Prunetti joined the company’s sales, marketing and distribution partner, Interactive Metronome (IM), for a two-day sales conference in Fort Lauderdale, Florida. While at the conference, they demonstrated the company’s Core:Tx® rehabilitation technology to gather important feedback, which will be used to launch a marketing and sales initiative planned for the current quarter of this year.

This initiative, cleverly titled “Movement,” will use information gathered from ‘pilot trials’ at rehabilitation centers, in-service training sessions with rehab professionals, and sales presentations to improve sales techniques. Movement will also assist with developing certification courses for Core:Tx®, enhancing software design for easier use, and identifying greater opportunities for sales.

Core:Tx is a unique system that turns rehabilitation therapy into a game-like experience. The wireless system enhances patients’ recovery from neuromuscular conditions by adding an element of entertainment

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Reason for comment LiDCO has announced the sign up of KOL Bio-Medical Instruments as their US eastern regional distributor. KOL have signed up to be an exclusive distributor of the LiDCOrapid™ in their target region and accounts. KOL adds an additional 15 salespersons to the 5 that LiDCO itself has in the US. It is expected that more distributors will be appointed in the US in the coming months to cover other territories that remain up for grabs.

Objective's view:

The coming months will enable us to paint a more complete picture of what is going on but our reading of the situation is so far so good.

In territories (where the physician is much more active in the ICU unit (particularly with direct patient involvement) and oxygen delivery targets are set, the sales of LiDCOplus should continue apace. Net-net though for investors, the more LiDCOrapid sold

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