Knowing the customer and their buying habits is a leading requirement for any retailer. In the discretionary consumer marketplace, it is even more of an imperative. If a company isn’t sure of its customer base and how it spends its money, it may as well fold up shop. Understanding who the customer is, how much they have to spend and what they really need for day to day living is the key to profit in a difficult retail marketplace. Finding a company that actually has this information, and is using it effectively, is the trick.

Vertical Branding Inc., a consumer products company, works to market recession resistant products to a defined target market. The company has recently reworked its marketing model to reflect an 80% wholesale to retail sales distribution mix.

As the discretionary consumer sector continues to have issues in a recessionary marketplace, Vertical Branding is finding reasonable performance. For the

Vertical Branding, Inc. (VBDG) is a consumer products company focused on providing consumers with high-quality household, beauty, and personal care products at reasonable prices. The company’s products currently include the ZorbEEZ, the E-Z Foldz step stool, the Steam Buddy, the MyPlace workstation, and the Hercules Hook.

Vertical Branding concentrates its efforts in three specific areas. First, the company uses an ROI-based transactional advertising strategy that generates direct-response product sales while building product and brand awareness to prospective customers. Second, the company concentrates on providing ‘everyday’ products that meet consumer needs at a reasonable price, which typically ranges from $9.99 to $39.99. Third, Vertical Branding has found that its typical buyers are females between 28 and 55 years of age, and Vertical Branding continually works to understand needs of this target audience.

Vertical Branding sells its products through a number of channels, either directly to consumers or through the Internet, television,

Vertical Branding, Inc. (VBDG) is a consumer products company focused on providing consumers with high-quality household, beauty, and personal care products at reasonable prices. The company’s products currently include the ZorbEEZ, the E-Z Foldz step stool, the Steam Buddy, the MyPlace workstation, and the Hercules Hook.

Vertical Branding concentrates its efforts in three specific areas. First, the company uses an ROI-based transactional advertising strategy that generates direct-response product sales while building product and brand awareness to prospective customers. Second, the company concentrates on providing ‘everyday’ products that meet consumer needs at a reasonable price, which typically ranges from $9.99 to $39.99. Third, Vertical Branding has found that its typical buyers are females between 28 and 55 years of age, and Vertical Branding continually works to understand needs of this target audience.

Vertical Branding sells its products through a number of channels, either directly to consumers or through the Internet, television,

Vertical Branding, Inc. (VBDG) is a consumer products company focused on providing consumers with high-quality household, beauty, and personal care products at reasonable prices. The company’s products currently include the ZorbEEZ, the E-Z Foldz step stool, the Steam Buddy, the MyPlace workstation, and the Hercules Hook.

Vertical Branding concentrates its efforts in three specific areas. First, the company uses an ROI-based transactional advertising strategy that generates direct-response product sales while building product and brand awareness to prospective customers. Second, the company concentrates on providing ‘everyday’ products that meet consumer needs at a reasonable price, which typically ranges from $9.99 to $39.99. Third, Vertical Branding has found that its typical buyers are females between 28 and 55 years of age, and Vertical Branding continually works to understand needs of this target audience.

Vertical Branding sells its products through a number of channels, either directly to consumers or through the Internet, television,