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Coca-Cola’s Secret Ingredient To Success Revealed

Investment U (September 22nd, 2009) Writes:

Coca-Cola’s Secret Ingredient To Success Revealed

Tony Daltorio, Investment U Research

Today, let’s talk about a company that has:

The most widely recognized brand name in the world. A 10% share of the entire global market for non-alcoholic beverages. A monopoly on the very definition of a multinational corporation.

If you guessed The Coca-Cola Company (NYSE: KO), then you’d be right.

Don’t expect those accomplishments to dim anytime soon either. It should continue quenching investors’ thirst for a safe, profitable purchase.

The all-American company reached and maintained its number-one status by adhering to the same successful formula for decades. And I don’t mean its top-secret cola formula, though obviously that doesn’t hurt.

For that matter, neither does belonging to an industry of consumer staples. Soft drinks are notably resilient in economic downturns.

But Coca-Cola has more going for it than just a hugely successful product. It also has a business

...

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