LOS ANGELES, CA — (Marketwire) — 10/28/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Moulton Logistics for its fulfillment, customer service call center, inventory & database management. Moulton Logistics (www.MoultonLogistics.com) is one of the largest fulfillment and inventory management providers in North America with over 40 years of Direct Response experience located in Van Nuys, California. Muscle Flex chose Moulton after developing a strong and dedicated relationship with them. Moulton is one of the few fulfillment companies that provide the entire solution when it comes to shipping, returns, inventory management and collecting the valuable data associated with any direct response campaign.

“Moulton Logistics is the premier fulfillment company that leads the nation in fitness and lifestyle products,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “They are an absolute perfect fit for Muscle Flex with all that

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LOS ANGELES, CA — (Marketwire) — 10/26/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Chief Media (www.ChiefMedia.com) as its national media buyer for the BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and the Beagle StepFit(TM) (www.BeagleStepFit.com) infomercials. Chief Media is a one of the nation’s top large scale television, print, radio and online media purchasers and is a leader as well as a pioneer in the direct response industry. Chief Media also provides a wealth of value added expertise that includes business development, research as well as data tracking, data assimilation and overall program analysis. Muscle Flex has developed a close relationship with the principals at Chief Media and is eager to utilize their years of expertise in the direct response business with the BUDDY and the Beagle as well as a number of other planned product releases

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LOS ANGELES, CA — (Marketwire) — 10/21/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has completed filming of the BUDDY Table Caddy(TM) (www.BuddyTabletCaddy.com) and The Beagle StepFit(TM) (www.BeagleStepFit.com) Pedometer infomercials and is preparing for the November 2009 launch. The filming for the Muscle Flex Beagle was completed on Monday October 19 and was filmed and produced by Showreel International Inc. (www.Showreel.com). The results far exceeded the expectations of Muscle Flex and Showreel as the concepts, filming and the final footage results were sensational.

Details of the Beagle StepFit and the BUDDY Tablet Caddy scripts and commercial concepts are being kept secret until their official viewing for the market and investors which is expected within the next two weeks ahead of the television airing on national cable and network broadcast in November 2009.

“We are extremely excited and fired up at

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LOS ANGELES, CA — (Marketwire) — 10/16/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Showreel International Inc. (www.Showreel.com) to produce the Muscle Flex Beagle StepFit(TM) Pedometer 2-minute commercial to be filmed on Monday, October 19, 2009 for the November 2009 product launch. Showreel is an innovative film and video production company known for thinking out of the box and delivering intelligent, engaging productions that resonate with their target audience. For 25 years Showreel has created and produced numerous visually stunning award-winning projects for organizations such as Sony, Alcoa, Revlon, Taser International, Herbal Essences, Johnson & Johnson and Gillette.

The Muscle Flex philosophy in developing its “As Seen on TV” direct response commercials is one of innovation and most importantly, brand integrity — to build unequivocal trust in consumers in the Muscle Flex name and all of its product brands.

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LOS ANGELES, CA — (Marketwire) — 10/14/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it is preparing for the November national launch of the The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). Muscle Flex will be launching both products simultaneously with each product being featured in their own 2-minute infomercial. The Muscle Flex strategy is to open up markets for each of its products through a multi-faceted marketing approach. This includes:

Airing and releasing The BUDDY and The Beagle in the same markets to intentionally increase the repetitive effects of the TV exposure. Cross pollinating and up-selling The BUDDY with the The Beagle, and vice versa, by offering the other through an up-sell to the consumer with an applied discount (20% – 25%) both through the online ecommerce engine and live operator sales. A dedicated one-page landing page for ...

LOS ANGELES, CA — (Marketwire) — 10/08/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it is developing a strong portfolio of “Water” related products to market using its direct response, online ecommerce and traditional retail methods. Muscle Flex(R) regards “Water” as potentially the most important ingredient in maintaining a healthy lifestyle and it is estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex’s, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better and healthier lifestyle. Muscle Flex is developing a several water related products and will be included as one of Muscle Flex’s main product categories.

Muscle Flex is currently finalizing an at-home water filtration product it expects to retail from between $19.95 – $29.95 that it intends to market via a 2 minute short

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LOS ANGELES, CA — (Marketwire) — 10/06/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it will participate in the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY(R) Awards where it will showcase its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event. This official gift lounge is produced by industry leader Distinctive Assets and is an invite-only showcase of some of the hottest products hand-picked by one of Hollywood’s most influential trendsetters, Lash Fary, founder of Distinctive Assets. Billed as one of the most watched television music events globally, the Latin GRAMMY Awards attracts many of the largest and most influential media

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LOS ANGELES, CA — (Marketwire) — 10/02/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it has released the logo designs for its “In the Raw” product line. The “In the Raw” logo designs can be viewed at www.MuscleFlexInc.com. The Muscle Flex “In the Raw” product line is going to include a number of product offerings that are a part of its registered trademark wares and services. The “In the Raw” clothing line will be a diversified portfolio of “In the Raw” branded merchandise. “In the Raw” products include multiple lines of apparel, such as caps, T-shirts and workout wear, extreme sports, reality-based videos and related music skewed to the extreme sports and mixed martial arts categories.

Muscle Flex is currently completing its first generation “In the Raw” T-shirts and selected exercise and fashion apparel as well as developing a line of Muscle Flex “In the Raw” denim

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LOS ANGELES, CA — (Marketwire) — 10/01/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it will produce and air a 2 minute direct response commercial for its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection (www.MuscleFlexVATA.com) ahead of its 30 minute TV program. Muscle Flex expects to launch the Muscle Flex VATA Brasil(TM) Collection in October 2009 and the Exclusive Muscle Flex Premiere(TM) Collection by VATA Brasil(TM) early in the New Year. The Muscle Flex VATA Brasil 2 minute commercial will be a “drive to the internet” strategy that is intended to initiate substantial ecommerce revenue as well as introduce the sassy, sexy and exciting styles of this one-of-a-kind active wear collection. The Muscle Flex VATA Brasil 2 minute commercial will be aired in cities where the BUDDY Tablet Caddy(TM) and the Beagle StepFit(TM) have already established significant Muscle Flex brand awareness and

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LOS ANGELES, CA and MIAMI, FL — (Marketwire) — 09/30/09 — Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) and Sterling Worldwide Entertainment, LLC (www.SterlingWWE.com), a subsidiary of Visual Industries, Inc., jointly announced today that their television show “Sugar Free,” which is currently in pre-production, has received significant expressions of interest from global television program distributors and have engaged the interested media conglomerates in discussions regarding the show. Muscle Flex(R) and Sterling each hold a 50/50 ownership in “Sugar Free” and share equally in its future revenue streams. The companies are now in the final stages of pre-production for the TV pilot, which, upon completion, will be pitched to major television networks and national cable stations for North American and International distribution.

The initial interest is derived from the timely and compelling program content of “Sugar Free” as well as the strong relationships Sterling enjoys in the

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