Digital signage is one sector of the out-of-home advertising venue with the most growth potential, and Destination Television is one of its most exciting contributors.

While many advertisers remain reluctant to abandon traditional forms of consumer targeting, an increasing number of people are beginning to understand the benefits of the sort of marketing that Destination TV provides. Full-motion digital signage is the wave of the future, and offers many attractive advantages over old mediums like posters, billboards and the like. Among these advantages is the advertiser’s ability to remotely alter ad content. This creates the opportunity to increase the contextual relevance of selected information based on changing factors like the time of day. What results is enhanced effectiveness and, ultimately, a higher rate of return on advertising dollars.

Digital merchandising has come a long way with respect to decreasing its shortcomings in the past few years; prices

Destination Television implements an array of private TV networks with digital signage solutions in high-traffic locations outside of its client’s respective domains. American Broadcast Group, a wholly-owned Destination Television subsidiary, operates solely for DSTV’s exclusive networks. These include GymTV, BarTV, and Hotel TV, and all are targeted to specific industries to provide the company with a continuous stream of ad revenue.

According to the company’s sales model, advertisers can purchase six-month contracts which facilitate 10-second spots, five times an hour for about $1,000. Destination Television claims to be capable of serving twenty advertisers a year, per screen, per location. The most recent deal struck by the company is an agreement with PharmaseeTV to utilize DSTV solutions in more than 250 pharmacies nationwide.

This, and other agreements, have led to the rapid expansion of Destination Television’s operations over the past twelve months. While we are well into the digital age,

More good news for digital media advertising company Destination Television Incorporated (DSTV.OB) today as a month long research study from Australia publishes its results. The study, which combines work by Galaxy Research and Sigma audited point-of-sale data, compared two products (Hydralyte and Blackmores Women’s Vitality) in four pharmacies year-on-year, month-on-month and like-for-like stores. The difference was that two of the pharmacies were outfitted with digital media advertising screens and the other two were not.

The research shows a sales increase of up to 20 percent against comparable stores who do not display the digital media advertising. The study was conducted with as few variables as possible and no additional point-of-sale promotions or catalogs were placed in the pharmacies for the two products participating in the research. Jon Marshall, the manager of an Australian media advertising firm, commented on the study by saying, “There is