Digital Advertising is Here Whether One Knows it or Not
QualityStocks (November 19th, 2009) Writes:
Although it may be a bit trite to say, those that have the most toys at the end wins. Advertising is much in this vein and an aspect of marketing that is making its move into the technology realm. How the move is made is the question. There are a continuing flow of new options as technology advances but the central premise remains: make as much noise as quickly and as loudly as possible.
This is not a new idea but one that is quietly and quickly becoming more difficult in a rapidly changing advertising world. Finding that new way to attract the 18-34 yr. old demographic is the key, along with the aging boomer demographic. Most younger people have the attention span of a fly, getting and keeping that attention is the challenge. Digital signage is a real and moving prospect. Get in and get out may be the real
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