Intuit’s Big Opportunity – Analyst Blog
Zacks Market Commentaries (July 14th, 2009) Writes:
Intuit, Inc. (INTU) has a significant opportunity to increase its market share in the personal finance market with Microsoft (MSFT) recently announcing plans to exit its personal finance program. MSFT has been one of the prime competitors in recent times for INTU, which creates small business accounting, personal finance and tax preparation software for accountants, small businesses and consumers.
Microsoft’s exit should significantly help Intuit's small business arena. The company earlier announced the acquisition in June 2009 of online payroll services provider PayCycle Inc for about $170 million. PayCycle specializes in serving small businesses, accountants and financial institutions and has more than 85,000 small-business users.
PayCycle will be integrated into Intuit's small business group. We believe the acquisition makes sense as it expands the company’s footprint -- extending access to PayCycle's portfolio of financial-institutional and small-business clients, among which are Capital One (COF) and PNC Bank (PNC). The
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