TAM Ropes In Wal-Mart, Ipiranga – Analyst Blog
Zacks Market Commentaries (September 11th, 2009) Writes:
Other than availing flights and tour packages with TAM Viagens, the tourism provider for TAM Airlines, Multiplus Fidelidade members will now be able to accumulate points by purchasing products and services at Ipiranga gas stations and by shopping at Wal-Mart stores. Members would also be able to redeem prizes at these partners' sales outlets.
Km de Vantagens and Bomclube will raise the customer base of Multiplus Fidelidade from 6 million members to nearly 12 million. Management believes that Multiplus will prove to be an efficient tool for establishing customer loyalty and retaining consumers at favorable costs for all the partners.
TAM is making use of every method to
...Air Canada, Air Travel, Airline Industry, Gas Stations, huge concern;, Multiplus Fidelidade, Oil Price, Stocks to Watch, TAM Airlines;, USD, Wal Mart Stores, Zacks Market Commentaries


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