Sunrise Solar Corp. (SSRL) announces a new management appointment, adding Jim T. Kesaris who will immediately help with internal auditing and financial control procedures. For 15 years Kesaris has held senior management positions in a variety of companies from start-up to multi-billion. Most recently he was senior vice president and chief financial officer at USE Credit Union in San Diego, with $850 million in assets.

At Sunrise Solar he will join the company’s board of directors and establish new Audit and Compensation committees.

“Financial and operational excellence is a large part of the critical foundation for building a scalable, profitable business,” said Eddie Austin, Jr., SSRL Chairman and CEO. “With Jim’s experience leading financial and operations teams and his proven track record, I’m confident he will help secure Sunrise Solar as a major player in the rapidly expanding worldwide solar industry.”

Austin said Sunrise Solar has worked in recent months on a sustainable

Some companies working to enter a market go the route of establishing a manufacturing base and sales force. Others innovate and sell ideas to more established companies in that marketplace. Still others, however, bide their time looking for the right opportunity, capitalizing on other’s ground work, successes and missteps. This particular business plan is just as valid as any other, especially in markets that are relatively undeveloped. A business plan such as this requires flexibility, a bit of maneuvering ability and quite a bit of luck. But, if all the stars align, profit can be found as lessons learned turn to gold.

Sunrise Solar Corp., a development stage solar power development company, works to develop solar power projects to meet specific client needs. A change in company focus has led to a slowing of growth in recent quarters while it moves forward with new business and projects.

The most common way

Solar energy is, perhaps, the first energy source that comes to mind when most people think of renewable sources of energy, but solar power is still a long way from being mainstream. It accounts for less than 1 percent of the world’s energy today. Sunrise Solar hopes to raise that percentage over the coming years; one contract at a time.

Yesterday the company announced that has entered into an initial agreement with the financial partners of a Brazil-based BioDiesel company to deliver solar power and heating to their first U.S. manufacturing facility.

Solar power has most traction in countries such as Germany, Spain, Cyprus and Japan, all of which offer incentives to improve the uptake of renewable energy sources as part of their implementation of a diversified energy policy. In Cyprus, more than 50 percent of hotels and 90 percent of homes have solar water heating. Brazil is the most energy