Yesterday, Wright Medical Group Inc. (WMGI) announced the launch of its direct Australian subsidiary subsidiary, Wright Medical Australia Pty, Ltd. The Australian Branch will manage the company’s extremity and biologics distribution for customers in Australia and New Zealand . The company also entered into an agreement with Australian company LSS Pty Ltd. LSS will distribute Wright’s reconstruction joint devices in the two countries from the fourth quarter of this year. The launch of a new subsidiary will not only enlarge Wright’s customer base but will also enable it to satisfy the needs of specific customer segments in that region by developing a wider range of products. Furthermore, the expansion will provide the global orthopaedic medical device company with enhanced control over distribution activities. The launch of the subsidiary comes close on the heels of the new product launched ...