Disney’s Spidey Sense is Tingling
by Louise Harris, Investment U Research Team
The entertainment world is changing, and companies in the business know that all too well… hence the reason why The Walt Disney Company (NYSE: DIS) just announced its acquisition of Marvel Entertainment Inc. (NYSE: MVL)
Comic book fans might hate the move, but in order to survive in today’s climate, Disney has to look outside the box office to the whole entertainment package.
Gone are the days when movies made all their money at the box office. And with DVD sales shrinking, Hollywood has no choice but to bring in more revenue by delving into toys, videogames, clothing, rides, digital copies of movies and Internet streaming.
Naturally, Disney hopes to milk the merger for all its worth, exploiting Marvel’s 5,000 characters across the entire spectrum over the
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