RightNow Technologies Inc. (
RNOW) recently agreed to buy enterprise-class social platform provider HiveLive Inc. The acquisition will combine RightNow’s on-demand customer relationship management (CRM) solution with HiveLive’s innovative platform for customer support, engagement and loyalty, and ideation communities to help organizations maximize every opportunity to deliver great customer experiences.
The deal will help RightNow to deliver the broadest social CRM solution in the marketplace. The HiveLive platform will be immediately available after close of the acquisition.
Online communities and social networking sites are becoming a critical source of information when consumers make purchase decisions or seek service and support. Most organizations strive not only to participate in social conversations, but to integrate those conversations into internal business processes and tap them for design ideas.
The HiveLive platform complements RightNow Cloud Monitor by empowering organizations not only to monitor the social web but actually facilitate their own communities. HiveLive
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