Home Shopping Latino Inc., doing business as Viva TeleCompras, is an all-Spanish language television and online shopping channel. The company is expecting to tap into the rapidly-growing spending power of the growing US Hispanic population with the only network of its kind in the United States.

The Hispanic population is the fastest growing demographic – 9.3 million households with a population of over 35 million – in the United States. Estimates are that by the middle of the century, 1 in every 4 Americans will be of Hispanic origin. By the year 2015, 12 out of every 100 purchases made in the US will be made by Spanish-speaking households. Recognizing this trend, the company expects to reach more than 85% of the Hispanic population in the United States.

The company announced back on September 23, 2009, that they and Shopping En Espanol Inc.,