Schwab: More Important Than You Think
IndexUniverse Staff (November 9th, 2009) Writes:
Matt may think it’s all about Zecco. I think it’s all about advisers.
Zecco? Really Matt? Honestly, for investors who are holding big accounts at Zecco, Schwab isn’t likely to be an issue in any case. Zecco, for those who don’t know the firm, is a super-low-discount broker, offering everything from bargain basement foreign exchange trading to $5 options. A few ETFs are unlikely to even be on the radar of Zecco customers.
I think the real target for Schwab’s new ETFs is the money Schwab’s existing customers have in ETFs.
Schwab’s huge. They custody $1.3 trillion for their 5.3 million customers, and process over 300,000 trades each and every day. Perhaps most importantly, Schwab acts as the back end for over 6,000 independent advisers in their adviser services business.
It’s a mistake to think that Schwab, as a broker, is in the transaction business. Fundamentally, they’re in the banking business. Schwab makes 35-40
...adviser, broker, Exchange Traded Funds, financial adviser, Investing Lessons, OneSource, retail market, Schwab, Sp 500, SPY, super-low-discount broker, USD


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