Stable Demand for Consumer Staples
The stock market has discounted the high probability of a global recession. Prior declines of similar magnitude proceeded the recession in the mid-1970's and the depression in the 1930's. The stock market's decline should be not only a function of magnitude, but also time.
Stock selection will be more important than usual. Avoid stocks with high debt levels. For now, concentrate on high quality companies with stable and consistent cash flow. Also, focus on stocks with high dividend yields.
OPPORTUNITIES
Stocks in the Consumer Staples sector have traditionally performed better than the stock market, and especially cyclical companies, during market declines. The fundamental explanation is that food, beverage, household products and cosmetics companies manufacture and market brand name consumable products, most of which are considered essential to daily life -- food, drink, toothpaste, deodorants, toilet paper, etc.
Since product demand is relatively stable, the companies should report earnings in
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