As technology advances and evolves, it is becoming apparent that it is starting to control the user instead of the user controlling it. The often talked about “Crackberry” may be a case in point. Developing a technology where the user can access it to make life more enjoyable and efficient, rather than addictive and ultimately limiting, is a solid way to find profit. Ideas that approach technology from this standpoint are increasingly finding favor and, if they can take hold in an ever changing consumer landscape, becoming incredibly profitable.

PNI Digital Media Inc., a transaction based digital media company, works to provide retailers and other commercial operations digital platforms to capture customer revenue through digital means. The company offers many digital options to its customers but is best known for its digital photo processing and ordering systems.

From a general point of view, the company sells retailers and other commercial operations a