Product variation is one of the more recognized ways to increase sales or enter an established market, if it is done correctly. Finding the best variation for the targeted customer is the key. Better, newer, faster and/or tastier all come to mind. If a company can find and implement a solid product diversification plan, profits may well follow.
Eldorado Spring Water Inc., a spring water bottler, distributor and marketer, works to market bottled organic vitamin spring water products primarily in Colorado. The company has recently completed one of its most profitable sales periods and is currently working to introduce its product lines throughout the Rocky Mountain and Western states of the US.
In a typical sense, the company is following a standard business model for its products, offering a variety of flavored organic vitamin bottled water drinks to retail, health food and restaurant outlets. As its products have taken hold in
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Tags for this Post:Colorado,
conventional retail outlets,
Eldorado Spring Water Inc.,
Energy Costs,
health food,
Organic Food Brokers Inc.,
Rocky Mountain,
Small & Micro Cap,
United States,
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vitamin spring water products,
vitamin-type bottled water products,
water bottler