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An Unlikely PR Tool

Robert Amsterdam (October 28th, 2009) Writes:
e6c29470ce77.pngThere's a very interesting article on euobserver.com about Russia's attempts to re-brand itself as a benign global power in the eyes of Brussels.  The piece reports that news agency Ria-Novosti has apparently engaged the services of low-profile PR consultancy RJI Companies to assist it in softening Russia's image in Europe, in order to justify it having a large say in global affairs.  Apparently a sub-section of this campaign revolves around Stalin rehabilitation and a Soviet makeover:Russian news agency Ria Novosti is rolling out a new public relations campaign in the political capital of the European Union which, according to sources in the PR industry, aims to justify Russia's great power ambitions and improve the image of Joseph Stalin....

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