You raise a good point, Jim: There's a huge need for better education in the ETF space. There's also a huge opportunity for advisors who are willing to learn.

You and I have discussed this before, but there is a major shift taking place in the financial advisor marketplace. It's no longer good enough for advisors to pick a few actively managed funds run by brand-name managers and charge their investors fees on top of extra-high fees.

The days of outsourcing alpha generation to actively managed mutual funds is over. That model didn't work. A new model, based around a core portfolio of ETFs where the advisor is responsible for generating the alpha, is taking its place.

ETFs are empowering. They allow advisors to manage money in ways we could not have imagined five years ago. Advisors can now build diversified asset allocation portfolios tapping into everything from commodities to emerging market bonds