Pulse 87 FM, WNYZ-LP recently announced the signing of an annual advertising agreement with Major World Automotive, a New York automotive dealership. The terms of the contract are strictly dependent upon ratings, but present annual value is $192,000. However, with an increase in ratings the potential maximum one year value of the contract could exceed $420,000. The ratings are monitored by the Arbitron PPM ratings system, and tracked on a weekly basis as stated in the agreement.

Chris Orsaris, the GM of Major World Automotive, commented on the deal and the company’s standing with Pulse 87 by saying, “Thru the last few Months we have advertised with Pulse and have seen results that have given us value and added exposure. Pulse has been very responsive to our brands needs. We look forward to a long relationship.” The dealership has over 2,000 vehicles to choose from, and only requires