Name Change Signals Strategic Shift By NextQ ETF
IndexUniverse Staff (October 21st, 2008) Writes:
Although it would like investors to see PNXQ as a complement to QQQ, market conditions and stormy economic views offer stiff headwinds.
PowerShares Capital Management has renamed its NextQ Portfolio (Nasdaq: PNXQ), an ETF launched last April to build off the brand recognition of the PowerShares QQQ (Nasdaq: QQQQ).
PNXQ is now called the PowerShares NXQ Portfolio. The fund is already known in the market as PNXQ, therefore, PowerShares wants a tie-in to the ticker in attempting to position the fund as a portfolio complement to QQQ, the company said in a statement.
While the company indicated that market use of the ticker symbol drove the early name change for the fund, just how well PNXQ is known in the market, may be the larger issue.
Just launched in April, the fund has yet to attract any considerable assets. It had $1.8 million in market value, as of Sept. 30, and 100,000 shares outstanding, according to the
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