The new color for the season in Buffalo, NY is Purple. Try-It Distributing’s non-alcoholic division, Balkan Beverage, has signed on to place the Purple Beverage Company’s signature drink in the region’s stores (OTCBB: PPBV).

“We have been hearing about Purple since it burst on the scene late last year and are pleased to bring this exciting product to our customers,” said Try-It Distributing President Paul Vukelic. “After watching the brand achieve great success in other areas of the country, it seemed only natural for us to add the product to our inventory of high-end beverages.”

Purple is a blend of seven powerful antioxidant-rich fruits — the açai berry, cranberry, black cherry, black currant, blueberry, pomegranate, and purple plum. It was introduced in late 2007 and has since had features in Heath and Family Circle magazines and aired on ABC’s “The View.”

Purple can also be found in select GNC stores across the country,