A must read article on Minyanville.com puts the smack down on General Electric (NYSE:GE) shares, and another one from Bloomberg.com isn't going to help shareholders come tomorrow or the foreseeable future.  GE shares get ready to battle the media. Let's face it, when fear is driven into the hearts of investors, no matter how it gets there, word of mouth, CNBC, your baby's momma -- it's fear none the less. When that happens, investors bail, and the selling could jump start now that the media is tearing GE a new one. General Electric (NYSE:GE) appears to be a "cheap stock" when you consider traditional investing measures: P/E now under 10, at 7.67. Shares are of GE are now $16 down 58% in the last year. It's a company we have all grown up with, same ...

Regular readers of “A Dash” know that it is a blog about a book. The audience for the book is the intelligent individual investor, perhaps unhappy with his or her current financial advisor. There is always a market for this, since there will always be some financial advisors who are trailing the market in their performance.

The ads from the online brokerages will cite this evidence and appeal to the intelligent investor. Encouraged by advertisements in print media and on television, the investor decides that he can do better. He already reads business columns and watches some business programs. He is conversant with the major financial issues of the day. He probably reads some of the major slick magazines.