More good news for digital media advertising company Destination Television Incorporated (DSTV.OB) today as a month long research study from Australia publishes its results. The study, which combines work by Galaxy Research and Sigma audited point-of-sale data, compared two products (Hydralyte and Blackmores Women’s Vitality) in four pharmacies year-on-year, month-on-month and like-for-like stores. The difference was that two of the pharmacies were outfitted with digital media advertising screens and the other two were not.

The research shows a sales increase of up to 20 percent against comparable stores who do not display the digital media advertising. The study was conducted with as few variables as possible and no additional point-of-sale promotions or catalogs were placed in the pharmacies for the two products participating in the research. Jon Marshall, the manager of an Australian media advertising firm, commented on the study by saying, “There is