The UpTurn Inc. is a company focused on operating a website where professionals in the realty industry, along with homeowners, buyers and sellers, can be matched with their real estate needs. The company recently launched its Reality on Realty blog, a place where people exchange ideas and information on real estate, with topics ranging from home financing to property tips.

The key to the Reality on Realty current and future success rests upon the award-winning, experienced bloggers who contribute to the blog. The team at Reality on Realty consists of: Sarah Pappalardo, Katrina Munsell and Pamela Reynolds.

Sarah Pappalardo is finishing her M.A. in English at DePaul University. Sarah wrote for a FSBO real estate marketing firm in Chicago. Sarah also has written for many other media sites including Redfin and BuyOwner.

Katrina Munsell says she is obsessed with real estate, having transacted several major