In last week's edition of Trading Tools, financial firm U.S. Bancorp (USB) was examined after it made an appearance on the Zacks Unusually High Option Volume filter. Utilizing the same screener again this week, I stumbled across online travel firm priceline.com (PCLN).

< ?DART(15);?> Before we begin, let's explain the contrarian stance that makes Schaeffer's so unique. When searching for a bullish pick, we like to see heavy skepticism toward an outperforming stock, as this leaves ample room for upgrades or other positive catalysts to fuel the stock higher. When searching for a bearish pick, on the other hand, contrarians are looking for significant bullish sentiment toward an underperforming stock, as we believe an excess of optimism is a sign that everyone has already bought into the stock and sideline money is virtually tapped out.

However, keep in mind that some optimism and pessimism

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Orbitz Worldwide (OWW) plan on offering 39.1 million shares at a range of $16-$18. Morgan Stanley, Goldman Sachs, JP Morgan and Lehman are lead managing the deal