Home Shopping Latino Inc., doing business as Viva Telecompras, is an all Spanish language TV channel and online shopping website. The company will broadcast from Miami, Florida and expand its market via airtime and website broadcasts. The network will sell products provided by third-party wholesalers such as beauty care, vitamins, and in particular gemstones and jewelry.

Initially, the company is most interested in marketing high-quality, high-margin gemstones from the nation of Madagascar and has already developed a relationship to do so with MadAmerican Exports. Viva Telecompras will later subtract with jewelry manufacturers in Florida to make jewelry using these fine gemstones.

Home Shopping Latino is attempting to fill a very profitable niche in the home shopping industry with its Hispanic shopping channel. The Hispanic population is the fastest growing demographic – 9.3 million households with a population of over 35 million

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