As traditional print media continues its steep declines in advertising sales and circulation, publishers are struggling to come up with new and creative ways to generate revenue.

Ad revenues in the newspaper industry plunged 16.7% last year to $37.8 million r, according to the Newspaper Association of America (NAA). The 2009 take is estimated to fall another 17.3% to $31.6 billion according to Alan Mutter, a Silicon Valley executive who once lead the newsrooms of the Chicago Sun-Times and San Francisco Chronicle and now writes a blog titled “Reflections of a Newsosaur.”

Mutter’s estimate would put ad revenues at their lowest levels since 1965, when the industry took in $4.42 billion, or $30.22 billion when adjusted for inflation, the Columbia Journalism Review (CJR) reported.

While the worst economic downturn since World War II has eviscerated the fortunes of print media companies like The New York Times Co. (NYSE:

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For Immediate Release

Chicago, IL – September 14, 2009 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Sohu.com Inc. (SOHU), Shanda Interactive (SNDA), Baidu.com (BIDU), Netease (NTES) and SINA (SINA).

Get the most recent insight from Zacks Equity Research with the free Profit from the Pros newsletter: http://at.zacks.com/?id=5513

Here are highlights from Friday’s Analyst Blog:

Sohu.com Cut to Neutral

We have downgraded Sohu.com Inc. (SOHU) from Outperform to Neutral as the stock faces near-term risks due to delay in game launches, intense competition and concerns related to online ad spending.

Sohu is the third-largest internet portal and one of the most well-known online brands in

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For Immediate Release

Chicago, IL - July 7, 2009 - Zacks Equity Research highlights Sohu.com, Inc. (SOHU) as the Bull of the Day and Cousins Properties (CUZ) the Bear of the Day. In addition, Zacks Equity Research provides analysis on JPMorgan Chase (JPM), Wells Fargo & Company (WFC) and Zions Bancorporation Pharmaceuticals (ZION).

Full analysis of all these stocks is available at http://at.zacks.com/?id=2676.

Here is a synopsis of all five stocks:

Bull of the Day:

Sohu.com, Inc. (SOHU) is the second-largest Internet portal and one of the most well-known online brands in China. Sohu's pipeline for its new online games remains strong and is expected to drive meaningful growth in late 2009 and 2010.

The company spun-off part of its gaming division Changyou.com via an ADS offering, which is expected to

...

Sohu.com, Inc. (SOHU) is the second-largest Internet portal and one of the most well-known online brands in China. Sohu's pipeline for its new online games remains strong and is expected to drive meaningful growth in late 2009 and 2010.

The company spun-off part of its gaming division Changyou.com via an ADS offering, which is expected to increase user base and help gain shares in the MMORPG market. We are also encouraged by the company's growing cash balance as well as its debt free balance sheet.

We believe that the current stock price does not fully reflect the company's intrinsic value. Concerns are related to online ad spending, as consumers remain cautious in their spending. We maintain our Buy rating on the shares of SOHU with a six-month target price of $75.00.Zacks Investment Research

For Immediate Release

Chicago, IL - May 6, 2009 - Zacks Equity Research picks Sierra Wireless (SOHU) as Bull of the Day and CenturyTel (CTL) as Bear of the Day. In addition, the analysts at Zacks Equity Research discuss the latest on Citigroup (C), Bank of America (BAC) and Morgan Stanley (MS).

Full analysis of all these stocks is available at: http://at.zacks.com/?id=2678

Bull of the Day

Sohu.com, Inc. (SOHU) is the second-largest Internet portal and one of the most well-known online brands in China. Sohu's pipeline for its new online games remains strong and is expected to drive meaningful growth in late 2009 and 2010.

The company spun-off part of its gaming division Changyou.com via an ADS offering, which is expected to increase its user base and help gain shares in the MMORPG (massively multi-player online role-playing game) market. We are also encouraged by the company's growing cash

...

Sohu.com, Inc. (SOHU) is the second-largest Internet portal and one of the most well-known online brands in China. Sohu's pipeline for its new online games remains strong and is expected to drive meaningful growth in late 2009 and 2010.

The company spun-off part of its gaming division Changyou.com via an ADS offering, which is expected to increase its user base and help gain shares in the MMORPG (massively multi-player online role-playing game) market. We are also encouraged by the company's growing cash balance as well as its debt-free balance sheet.

We believe that the current stock price does not fully reflect the company's intrinsic value. Concerns related to online ad spending, as consumers remain cautious in their spending. We maintain our Buy rating on the shares of SOHU and raise our six-month target price to $75.00. Zacks Investment Research

For Immediate Release

Chicago, IL - March 31, 2009 - Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Ness Technologies (NSTC), American Capital Agency Corp (AGNC), Biogen Idec (BIIB), Sohu.com Inc (SOHU) and Cornerstone Therapeutics Inc (CRTX).

Get the most recent insight from Zacks Equity Research with the free Profit from the Pros newsletter: http://at.zacks.com/?id=4579.

Here are highlights from Monday's Analyst Blog:

Ness Tech with More Downside

Ness Technologies (NSTC) is a small player in the IT services market. The company posted mixed 4Q08 results, with revenue below expectation but in line EPS.

The company's Application Development and Software Product Engineering segment performed very well in 4Q08. However,

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Sohu.com, Inc. (SOHU) is the second-largest Internet portal and one of the most well-known online brands in China. Sohu's pipeline for its new online games remains strong and is expected to drive meaningful growth in late 2009 and 2010. We are encouraged by the company's growing cash balance as well as its debt-free balance sheet.We believe that the current stock price does not fully reflect the company's intrinsic value. Concerns related to online ad spending and China's macro economy in 2009 still remains. The company is going to spin-off part of its gaming division via an ADS offering.We maintain our Buy rating on the shares of SOHU with a 6-month target price of $64.00. This is based on a P/E multiple of 11.6x our estimate of 2009 EPS of $5.50. Our price target of $64.00 is very reasonable but still does not reflect the ...

Sohu.com, Inc. (SOHU) is the 2nd-largest Internet portal and one of the most well-known online brands in China. Sohu's pipeline for its new online games remains strong and is expected to drive meaningful growth in late 2009 and 2010.

We are encouraged by the company's growing cash balance as well as its debt-free balance sheet. Additionally, Sohu generated record total revenues and net income for the 6th consecutive quarter during Q408 with impressive margins.

We believe that the current stock price does not fully reflect the company's intrinsic value. Concerns related to online ad spending and China's macro economy in 2009 remain. As such, we maintain our Buy rating on the shares of SOHU with a lower 6-month target price of $64.00. "SOHU" Free Stock Analysis: Buy? Sell? Hold?Zacks Investment Research

Sohu.com, Inc. (SOHU) is the 2nd-largest Internet portal and one of the most well-known online brands in China. Sohu’s pipeline for its new online games remains strong and is expected to drive meaningful growth in late 2009 and 2010.We are encouraged by the company’s growing cash balance as well as its debt-free balance sheet. Additionally, Sohu generated record total revenues and net income for the 6th consecutive quarter during Q408 with impressive margins.We believe that the current stock price does not fully reflect the company’s intrinsic value. Concerns related to online ad spending and China’s macro economy in 2009 remain. As such, we maintain our Buy rating on the shares of SOHU with a lower 6-month target price of $64.00.Priyanka Poddar contributed to this report.Read the full analyst report on SOHU
“SOHU” Free Stock Analysis: …