The Long Tail theory is not about music, books, and Internet traffic alone. The stock exchange head is crowded, and worth less than it makes itself out to be. Call tails when the stock market coin is spun, and you will win more often than before.

Every stock exchange has rich pickings of unknown stocks. All we need is help to choose. How can rule three of the Long Tail Theory help us pick top small-capital stocks? Here is a free outline of resources that you can use to fish in a long tail.

1. Rate your analyst. The most established stock market experts use misleading non-verbal communication. Suits and antics cover everything from competence to criminality. Ask for specifics of stocks they have recommended over the last 12 months.

2. Raise questions based on the previous quarter.