SINA Beats Forecast – Analyst Blog
Zacks Market Commentaries (November 17th, 2009) Writes:
After market closed, SINA Corp. (SINA) reported revenues of $96.4 million in the third quarter of 2009. Revenues was down 8.6% year over year but was up 6.8% sequentially. Revenues exceeded the company's guidance of $91.0 – $94.0 million and easily beat the Zacks Consensus estimate of $94.0 million.
This reflects strong execution of the company’s online advertising business in China , which grew double-digits sequentially. We expect a huge improvement in SINA’s advertising business, as advertising spending recovers.
SINA expects to benefit from government stimulus packages. Moreover, management is witnessing signs of a strong recovery in the advertising market in China in the second half of this year, which is reflected in the company’s higher-than-expected guidance.
Advertising revenues decreased 16.3% year over year but was up 10% quarter over quarter, exceeding the company’s guidance of $60.0 – $62.0 million. Non-advertising ...
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Advertising, advertising market, Advertising Revenue, advertising revenues, advertising spending, British Virgin Islands, cent;, Charles Chao, Chief Executive Officer, China, China Real Estate Information Corporation, E-House China Holdings Ltd, forecasted advertising revenues, forward, information services, Investing Lessons, management ;, New-Wave Investment Holding Company Limited, non-advertising revenue, non-advertising revenues, online advertising, online and offline real estate information, online media, online real estate advertising, Real Estate, Sina, Stocks to Watch, USD, Zacks Market Commentaries


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