Kraft’s Bid for Cadbury Not Sweet Enough
Contrarian Profits (September 10th, 2009) Writes:
Kraft Foods Inc.’s (NYSE: KFT) $16.7 billion unsolicited takeover attempt of Cadbury PLC (NYSE ADR: CBY) is the latest sign of consolidation in the highly competitive food industry, and will likely lead to two things: A bidding war for Cadbury and further consolidation in the sector.
The world’s second-largest foodmaker went public with its bid for Cadbury earlier this week after being snubbed privately. Kraft’s offer – a 31% premium to the chocolate maker’s Friday closing price of $37.46 a share, but less than – “fundamentally undervalues” Cadbury, it said. The offer is less than 15 times Cadbury’s 2008 earnings before interest, tax, depreciation and amortization (EBITDA).
“Any follow-up offer by Kraft would likely involve a higher price,” Moody’s Investor Service senior analyst Brian Weddington said in a note. “The increased leverage that would result under the proposed transaction would be considerable.”
Increased leverage could be a boon to Cadbury
...Analyst, Anand Shah;, Andy Smith, Angel Broking Ltd., beverage, bloomberg, Brazil, Brian Weddington, British Commonwealth, Cadbury India, Cadbury Plc.;, cent;, Chairman, Chief Executive Officer, China, chocolate maker, contrarian profits, Dr. Pepper Snapple Group Inc.;, Emerging Markets, Food Industry, food sector, Harrisburg, Hershey Trust, Icap PLC, India, Irene Rosenfeld;, Kellogg Co, Kraft Foods Inc., LeRoy Zimmerman, less expensive products, Market Commentary, Mars Inc.;, Moody’s Investor Service, Nestle SA;, Patriot-News, Pennsylvania, Pepper;, Pepsico Inc, Reuters, Richard Lenny, Russia, senior analyst, the Patriot-News, The Hershey Co., The Wall Street Journal, Todd Stitzer, United Kingdom's Commonwealth Day, unnamed merger advisor, USD, Warren Buffet’s Berkshire Hathaway Inc., Wrigley


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