Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future growth, and mobile advertising is no different. The need to advertise through mobile devices has become obvious with Global GSM and 3GSM subscribers reaching 3.48 billion.

Jason Spero, vice president of marketing at AdMob, who demonstrated a free mobile-analytics tool at a recent Mobile Monday meeting, stated, “There seems to be a trend among the companies that have started early. Ringtones and other entertainment content comprise the largest chunk of mobile advertising, along with car ads, TV and movie promos, and ads for well-known consumer brands.”

Exchange Media’s mobile platform allows users to watch the ads on a private mobile screen while offering advertisers personal, user-exposure totaling almost 15 hours a day x 7 days a week. In contrast, TV/Radio exposure averages 3-5 hours. With more than four out of five U.S.

More good news for digital media advertising company Destination Television Incorporated (DSTV.OB) today as a month long research study from Australia publishes its results. The study, which combines work by Galaxy Research and Sigma audited point-of-sale data, compared two products (Hydralyte and Blackmores Women’s Vitality) in four pharmacies year-on-year, month-on-month and like-for-like stores. The difference was that two of the pharmacies were outfitted with digital media advertising screens and the other two were not.

The research shows a sales increase of up to 20 percent against comparable stores who do not display the digital media advertising. The study was conducted with as few variables as possible and no additional point-of-sale promotions or catalogs were placed in the pharmacies for the two products participating in the research. Jon Marshall, the manager of an Australian media advertising firm, commented on the study by saying, “There is