Brite-Strike Technologies, Inc. (OTC: BSTI) previously relied mainly on word-of-mouth in order to publicize their products as well as the company’s website and several high-end catalogs, but today their dedicated work to allure customers through a major media advertising campaign is paying off.

With their inviting price points, community involvement, and niche focus for citizens who seek added security, such as women, volunteer workers, and others, Brite-Strike’s line of consumer-centric personal protection products are quickly gaining a retail presence among nationally recognized retail stores. The company’s primary distribution channels continue to be through their attendance at international police and law enforcement trade shows held throughout the United States and Europe.

During 2008, the company entered into a number of agreements in order to expand their distribution channels. The first major agreement came with Brite-Strike shipping 3,600 Lighting Strike

In this morning’s news, Brite-Strike Tactical Illumination Products, Inc. announced that it has launched a major media advertising campaign with 30-second commercials airing on some of the largest cable networks such as Bloomberg, CNBC, CNN, Fox Business News, Fox News, Tru-TV, and MSNBC and print ads appearing in the USA Today, the nation’s most widely circulated newspaper. The national television campaign will continue throughout the early fall months.

Expressing his excitement, Glenn Bushee, President of Brite-Strike Technologies, Inc, stated, “We are making a significant investment to move the Brite-Strike brand forward. Advertising on CNBC, for example, with over 95 million viewers, gives us a way to kick off our campaign in a big way. Our goal is to bring personal safety into the hands of ordinary citizens; their security is of the utmost importance.”

The Brite-Strike Tactical Blue-Dot™ line is currently being utilized by a