How not to respond to a consumer letter
Daniel Hung (September 21st, 2009) Writes:
Consumer advocacy letters are always fun. And, in case those of you felt that McDonald’s was not unique in its cordial response to my letter, here’s a follow up with a letter I wrote to Burger King (BKC). Forgive me, I wrote this letter last summer, but haven’t had a reason to share it on this blog for until today.
To whom it may concern:
I recently returned from a trip to China and had several terrific experiences at Burger King locations there. With the hype of the Olympics still in the air and increased interest by Americans in all things Chinese, I think it’s a great time for your Company to think about bringing one of your best menu items in the world to the US – the Spicy “Ma-La” Whopper.
To be honest, when here in the US, I
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