The Home Depot Inc (
HD), the world’s largest home improvement specialty retailer, has recently announced a deal with Martha Stewart Living Omnimedia Inc (
MSO), a diversified media and merchandising company, to create a new product line of home improvement products.
The strategic move is aimed at getting a leg up on rival companies like Lowe Companies Inc (
LOW), a leading chain of retail home improvement and appliance stores. The new product line will primarily feature outdoor living, home organization, and home decor items.
The outdoor living products are scheduled to hit the shelves in Jan. 2010 in the U.S. and in Feb. 2010 in Canada. Home organization products are expected to be launched in Feb. 2010 across the globe. Martha Stewart intends to promote the products through diverse marketing channels including its magazine, TV show, and web portal like Twitter – a free social ...
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