Highlights include Starwood Hotels & Resorts Worldwide, Inc. (
HOT), Marriott International, Inc. (
MAR) and Intercontinental Hotels Group Plc (
IHG).
We are downgrading our rating on shares of Starwood Hotels & Resorts (
HOT) from Hold to Sell.
The shares have climbed more than 135% since hitting lows in early March. In light of the current state of industry fundamentals, we consider the magnitude of this move to be unwarranted, and recommend that investors use the move as a selling opportunity.
The hotel industry is in the midst of a deeply challenging downturn, with 2009 average weekly revenue per available room, or RevPAR, down nearly 20% year-over-year. Although Starwood, like industry peers Marriott (
MAR) and Intercontinental Hotels Group (
IHG), has taken steps to significantly reduce expenses, the reductions will not be sufficient to offset the large declines in revenue.
Starwood management expects ...