Destination Television, Inc. (DSTV.OB) Offering Solutions in a Rapid-Growth Sector
QualityStocks (July 9th, 2008) Writes:
Digital signage is one sector of the out-of-home advertising venue with the most growth potential, and Destination Television is one of its most exciting contributors.
While many advertisers remain reluctant to abandon traditional forms of consumer targeting, an increasing number of people are beginning to understand the benefits of the sort of marketing that Destination TV provides. Full-motion digital signage is the wave of the future, and offers many attractive advantages over old mediums like posters, billboards and the like. Among these advantages is the advertiser’s ability to remotely alter ad content. This creates the opportunity to increase the contextual relevance of selected information based on changing factors like the time of day. What results is enhanced effectiveness and, ultimately, a higher rate of return on advertising dollars.
Digital merchandising has come a long way with respect to decreasing its shortcomings in the past few years; prices
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