WisdomTree changing pair of dividend-focused ETFs to exclude Financial stocks. 

 

WisdomTree Investments is changing the investment strategy of two of its dividend-focused exchange-traded funds so that they exclude exposure to the Financials sector.

Beginning in late April, the WisdomTree Dividend Top 100 (NYSE Arca: DTN) will be renamed the WisdomTree Dividend ex-Financials Fund; its international counterpart, the WisdomTree International Dividend Top 100 (NYSE Arca: DOO), will be renamed the WisdomTree International Dividend Ex-Financials Fund.

The funds will become the first dividend-focused ETFs to exclude Financials.

"There are quite a few dividend-focused ETFs on the market today, many of which have significant exposure to Financials," said Luciano Siracusano, director of sales for WisdomTree. "We wanted to provide clients with a choice, to give them the option to get yield without getting exposure to Financials."

The Financials sector tends to be one of the higher-yielding sectors in the market, and dividend-focused ETFs

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Known for its focus on valuation figures to weight portfolios, the ETF provider is shifting gears by launching a new large-cap growth fund.

Since first jumping into the exchange-traded funds market two-plus years ago with 20 dividend-weighted exchange-traded funds, WisdomTree Investments has firmly been cast as a value-styled management shop.

That focus on weighting index-based ETF portfolios on business fundamentals -- rather than traditional  market-cap size figures -- hasn't changed. But the New York-based firm launched Thursday an ETF focused squarely on large-cap growth stocks.  

By itself, that wouldn't seem to be a major introduction. Diversified large-cap growth funds, after all, aren't exactly out of the ordinary.

But two items stand to separate the WisdomTree LargeCap Growth ETF (NYSEArca: ROI) from the pack.

For one, the new fund focuses on corporate earnings, otherwise known as net income or profit, to weight stocks in its portfolio. That's different from rivals such as

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