A New Wave of ‘Beatle Mania’… Four Ways to Profit from the Beatles: Rock Band
Contrarian Profits (September 10th, 2009) Writes:
You ready for a good ol’ 1960s rock n’ roll flashback, courtesy of four lads from Liverpool?
Amid a buzz of publicity, yesterday was the day that many Beatles fans had eagerly waited for, with the release of a new video game in the band’s name – “The Beatles: Rock Band.”
If you’re not familiar with the “Rock Band” concept, it’s a bit like karaoke, except you play music in addition to singing. Gamers follow along with their favorite musicians/songs, using an electronic drum kit and guitar, and sing the songs, too.
The game is enormously popular, having generated over $1 billion in revenue. And gamers can download individual songs, albums, or catalogs of groups like AC/DC, The Who and The Grateful Dead. So far, they’ve paid for and downloaded over 40 million songs…
Both Paul McCartney and Ringo Starr were part of the creative process and have endorsed the game in the
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