South Korea's incumbent wireless operator, SK Telecom (
SKM), is set to launch T Store, the first mobile open market in Korea, on Sep 9. The upcoming on-line store will feature applications that are optimized for smartphones and other select regular handsets.
T Store will provide an open platform where content developers can sell their applications to users of mobile handsets based on the Wireless Internet Platform for Interoperability (WIPI), which allows cell phones to run applications regardless of manufacturer or carrier. Customers can download from a large assortment of multimedia content (approximately 6,500 applications), including games, phone decoration, music, broadcasting/movie and language/education that are categorized under eight main menus.
Registered content developers can sell their applications against a yearly registration fee, which is expected to be waived by the company by end of 2009 to boost developers' participation. The current revenue split is 70%/30% for the developers and SK Telecom,
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