Big media has been beating the drum that if Detroit built more fuel-efficient vehicles, buyers would flock back to their showrooms. But there is an inherent lie in this line of thinking. And if investors buy into this lie, they could end up on the wrong side of the trade when it comes to considering the major American auto makers any time in the future.
Detroit seems to be suffering from decades of reliance of fuel-guzzling behemoths that fell out of popularity as oil hit historic highs. The champions of green, including big media, now say that if only Detroit could follow in the footsteps of Toyota, Honda and other hybrid pioneers, then American buyers will return to the showrooms in droves.
This is not entirely true.
The issue is not confined to high mileage. The other factor ignored in this green wave of propaganda is quality. After all, what if Detroit did
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