Today after the bell, Performance Health Techonlogies announced that CEO Robert D. Prunetti joined the company’s sales, marketing and distribution partner, Interactive Metronome (IM), for a two-day sales conference in Fort Lauderdale, Florida. While at the conference, they demonstrated the company’s Core:Tx® rehabilitation technology to gather important feedback, which will be used to launch a marketing and sales initiative planned for the current quarter of this year.

This initiative, cleverly titled “Movement,” will use information gathered from ‘pilot trials’ at rehabilitation centers, in-service training sessions with rehab professionals, and sales presentations to improve sales techniques. Movement will also assist with developing certification courses for Core:Tx®, enhancing software design for easier use, and identifying greater opportunities for sales.

Core:Tx is a unique system that turns rehabilitation therapy into a game-like experience. The wireless system enhances patients’ recovery from neuromuscular conditions by adding an element of entertainment