Texas Instruments Edged Out – Analyst Blog
Zacks Market Commentaries (July 14th, 2009) Writes:
Texas Instruments (TXN), once the leading supplier of baseband chips, has now been relegated to a distant second position. The company’s problems started two years ago when both Nokia (NOK) and Ericsson (ERIC) decided to multi-source their handset chip requirements. TI lost the exclusive agreements it previously enjoyed at Nokia, and management stated that revenue from Ericsson would also decline from $400 million in 2008 to nil by the end of 2009. Another force in play was Qualcomm (QCOM), which has continued to make steady progress.
Baseband is a generic term used to describe the central application processor that controls and handles most of the digital functions within a handset. Baseband manufacturers face the dual issues of a commoditized market and rapidly increasing development costs. This is because, as features are added to phones, the complexity and cost of manufacturing DSPs are further increased. Previously, in
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