Virgin Media (VMED) became the first company in U.K. to offer super fast Internet speed of up to 50Mb to over 12 million homes.  The new 50Mb service is expected to satiate the increasing consumer demand for faster broadband speeds and greater bandwidth.  The company has been working towards the goal for the last 18 months upgrading its network capacity using latest DOCSIS 3.0 technology.  The company has tripled its network capacity.   The increase in network capacity signifies enhancement in the service offered to broadband subscribers with the transition of 10Mb and 20Mb customers to the latest DOCSIS 3.0 network, freeing up capacity for increased traffic on the existing DOCSIS 1.0 network.   A new pricing plan was announced by Virgin Media for its 50Mb service.  With effect from September 1, 2009, the company will lower the monthly subscription for its 50Mb service to GBP 28 for its