UpLift Nutrition Inc. (UPNT.OB) is a development stage company and developer of natural energy and health drink Active UpLift, which comes in powder form to be mixed with water. The company markets the product through retail distributors, specialty health food outlets, and online. UpLift today announced it will boost its Internet marketing with a “Try it Free” campaign.

The new campaign will allow consumers to try Active UpLift through a request on its Web site – the consumer is only responsible for the shipping and handling charges. In the press release, the company said marketing tactics such as this one are integral to position UpLift as a competitive player in the healthy choice market.

“This is a big step for us,” UpLift President Gary Lewis declared. “With the huge growth in Internet product marketing throughout the world, we felt it was necessary to undertake this aggressive approach with an electronic